Iranian hand-woven carpets are more than just commercial products. They are symbols of cultural identity, rich history and authentic Iranian artistry.
This valuable product, which has been praised in the global market for centuries, faces serious challenges today. Iran’s share of this market has declined due to rising production costs, weaknesses in global marketing, changing consumer preferences and economic sanctions.
At the same time, both historic competitors and newcomers have gained a significant share of the global carpet market by mimicking low-cost production technologies, digital marketing, and even Iranian design. Many of these countries offer carpets with an Iranian look, but they are low in cost, mass production, making competition difficult for domestic producers.
Despite these challenges, Iran still has unparalleled benefits, including its high weave skills, original design, exceptional quality and a rich cultural heritage that distinguishes Iranian carpets. A comprehensive strategic management approach is essential to regaining market share and strengthening Iran’s carpet region internationally. In this regard, reducing production costs, developing branding, improving global marketing, innovation in design, and using modern technologies can play a critical role in revitalizing the industry.
Despite domestic and international challenges, Iran’s hand-woven carpets still hold great potential for a strong return to the global market. However, this is only achieved when existing weaknesses are addressed and new opportunities are created through scientific and strategic approaches.
By reducing production costs, making the most of the latest technology, improving supply chains and providing government incentives, we can increase producers’ competitiveness. Furthermore, by developing national carpet brands, maintaining an active presence in the online marketplace, targeting luxury markets and creating innovative products, global customers will return to the reliability and quality of Iranian carpets.
Furthermore, educating traders and producers (on the strategic stance of hand-woven Iranian carpets), taking part in international exhibitions, and working with domestic and foreign designers can promote the global reintroduction of Iranian carpets.
Ultimately, if these measures were implemented in a coordinated, continuous way, Iran could regain lost position in the carpet industry, gain a larger share of the global market, and preserve and strengthen this precious cultural heritage for future generations.
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