Tehran-Farz province has emerged as a major destination for cultural tourism in Iran during the Knowles holiday, with historic and cultural landmarks attracting hundreds of thousands of visitors. Official statistics show a massive surge in domestic travel, reaffirming the state’s status as a cornerstone of Iran’s cultural heritage.
According to data released by the state’s Tourism Office, the Fur’s historic site recorded the most visitors from March 20th to March 29th, 2025. The famous ancient Persepolis (Takht-e jamshid) continued closely with 28,977 visitors, and the spirits of Sa’di (Sa’dieh) saw 21,921 guests on the same day.
Other popular destinations include Pasargadae, Cyrus the Great’s resting place, which recorded 14,242 visitors. Additionally, Arg-e Karim Khan of Shiraz attracted 13,350 tourists.
Fars’s tourist boom
The broader tourism amount throughout the Nowruz period from March 20th to March 29th further highlights the control of the Fars Provinces in cultural tourism.
These figures highlight the importance of Firth as a major destination for heritage tourism, as travelers continue to show strong interest in Iran’s historic and cultural heritage. The surge in tourism in Nowruz not only boosts the local economy, but also reflects a growing national appreciation for its cultural and historic landmarks.
Cultural and historical significance of FAR
Historically known as Persis, the province of Fars was the center of the Achemenid Empire (550-330 BC) founded by Cyrus the Great. It was the admin center under Darius I, who later founded Persepolis as the capital of the Imperial rituals. Today, Fars is one of Iran’s most culturally important regions, with iconic poets, historic sites and architectural wonders.
Shiraz, the capital of Fars, is celebrated as a city of poetry, nightingale and gardens. It was the centre of major learning in the medieval Islamic world and served as the capital during the Zande Dynasty (1751–1794). The city has several breathtaking landmarks, including the Gardens of Afif-Abad, the Tomb of Hafez, the Tomb of Sa’di, and the Atigh Jameh Mosque. Furthermore, lush Persian gardens, such as Narengestan Garden and Elam Garden, continue to attract visitors from all over the world.
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