China’s Jinan – As part of a delegation of international journalists touring Shandong Province, I arrived in Jinan on Monday and hoped that on my four-day visit, China’s economic talent would be active.
But the next day, Shandong Freda Biotechnology Co., Ltd. What I found in was much more exciting. This is a company that refuses to cut corners more than the interests of the industry, where many global giants are opposed.
As I stepped into Freda’s cutting-edge facilities in the Zinan Innovation Zone, I was impressed by the seamless blend of science and ethics. Unlike some multinational pharmaceutical and cosmetics companies (facing more scandal than harmful additives and misleading claims), FREDA operates on rare principles that should be universal but not rare.
Here, health is not the buzzword of marketing, it is the foundation. The company specializes in hyaluronic acid-based products, a sector where quality and purity are key. But Freda doesn’t just meet the standards. It contributes to and helps to set domestic and industry guidelines to ensure safety and efficacy.
One of the most impressive aspects of Freda’s operation is its embrace of cutting-edge automation. In the production area, precision robotic arms processed delicate formulations to minimize human error and maximize consistency.
With over 160 patents and a member research team of over 100, Freda works with top academic institutions to push the boundaries of medicines, medical devices, dietary supplements and cosmetics. This is not just a manufacturing process, but a revolution in conscience.
Freda is far apart in a global market where some companies prioritize shareholder returns over consumer happiness. Whether it’s an API (active pharmaceutical ingredient), skincare serum, or health supplement, all products undergo rigorous testing.
As an Iranian journalist, I have seen how profit-driven practices can hurt public trust. But here in Jinan, I have witnessed another model: the success of businesses and public health, and we go hand in hand.
If more companies follow Freda’s example, the world will not just be richer, but healthier.