TEHRAN – Reza Salehi Amiri, Minister of Iran’s cultural heritage, tourism and crafts, highlighted the strategic significance of Iran’s participation in 2025 of the Annual Investment Conference (AIM) Parliament, which was held last week with the Arab Prime Minister. In a recent statement, the Minister described the event as an important platform for promoting Iran’s cultural diplomacy at a global stage and promoting the country’s rich civilized identity.
Salehi-Amiri noted that the event provided considerable opportunity to discuss the country’s capabilities in cultural heritage, tourism and handicrafts. He emphasized that Iran’s active presence would help project “a new and realistic image of Iran, both cultural and civilized, into an international audience.
In his remarks, the Minister emphasized the growing importance of cultural diplomacy in rapidly changing and complex global landscapes. He described Iran’s approach as rooted in the depths of civilization and aimed at promoting sustainable peace, cultural convergence and multi-layered international cooperation.
During the parliament, Salehi Amiri held bilateral and multilateral meetings with ministers of culture, economy and tourism from various countries. These involvement, he said, helped lay the foundation for expanding scientific, cultural and economic cooperation, particularly in areas such as heritage preservation, handicrafts and sustainable tourism.
The Minister has identified key themes for the 2025 AIM Parliament. He said this is important to shape future strategies, including digital transformation, tourism infrastructure investment, emerging technologies and sustainable development. He argued that Iran, with its unique geopolitical position, cultural diversity and natural resources, is well positioned to attract future-looking investments in technology-driven sustainable tourism projects.
Salehi-Amiri also emphasized the importance of developing elite-level academic and cultural partnerships with other countries. He argued that such initiatives would not only support the national economic goals, but would also strengthen Iran’s role as a soft power and civilisational reference point in global cultural and economic dynamics.
In conclusion, the Minister emphasized that Iran’s participation in the AIM 2025 parliament contributed to a more accurate and constructive international understanding. “Its rich heritage, strategic benefits and vision of sustainable development allow Iran to offer a balanced, future-oriented model of diplomacy,” added Salehi-Amiri.
“This path not only serves Iran’s national interests, but also enhances his position as an active and influential player on the global stage.”
Salehi-Amiri traveled to Abu Dhabi on the official invitation of the chairman of the UAE Tourism Council and Zurab Pololikashvili, Secretary-General of the United Nations Tourism Agency, formerly known as the United Nations World Tourism Organization (UNWTO). He was welcomed upon his arrival as Iran’s ambassador for the United Arab Emirates.
The Islamic Republic expects to reap jackpots from many tourist attractions such as bazaars, museums, mosques, bridges, baths, madrasas, spirits, churches, towers and mansions.
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