Tehran – The Iranian Pavilion at ITB Berlin 2025 is one of the world’s leading tourist exhibitions, offering a glimpse into the country’s rich cultural, historical and natural heritage.
On Tuesday, Deputy Tourism Minister Anoushirvan Mohseni-Bandpey highlighted the government’s commitment to supporting the private sector in revitalizing the country’s inbound tourism industry, which faces challenges in recent years.
The Iranian government has fully subsidized the construction of 100 square meters of display space and booths for the 12 Iranian travel agents participating in the event, officials said. “This initiative is part of the government’s broader strategy to maximize support for private tourism companies and strengthen Iran’s presence in the global tourism market.”
“Through this approach, we have enabled a robust representation of Iran’s tourism industry in ITB 2025, allowing travel service providers to establish stronger international connections,” he said.
ITB Berlin It will be held in Germany from March 14th to 16th, 2025, and is hosted by exhibitors from 190 countries, attracts over 100,000 visitors and has over 5,600 exhibitors.
Mohseni-Bandpey highlighted the importance of ITB Berlin as an opportunity for Iranian travel agents to engage in meaningful exchanges with international stakeholders. “The exhibition is the gateway for Iran’s tourism sector to showcase its rich cultural heritage, diverse travel experiences and unique destinations for its global audience,” he added.
As the best international event, it provides an important platform for networking and business expansion in the global tourism industry. Last year, ITB Berlin welcomed 24,000 visitors, and similar numbers are expected this year. Over 400 industry leaders and experts are expected to speak with 200 different sessions taking place. The show will be a hub for travel industry experts to network, grasp market trends and learn from one another, particularly through planned keynotes and panels.
This year’s main theme is “The power of transition lives here.” The industry is intertwined with evolving traveler preferences (such as the increase in subscription-based travel services), digitalization, and the need for more conscious and sustainable tourism. Overtourism has become a major problem in recent years, especially in hotspots in Europe.
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