Tehran – The Director of Tourism in Mazandaran has announced a joint plan for a specialized handicraft training course, in collaboration with the Italian international company Cheche.
The initiative is intended to help local artisans improve their skills and increase export opportunities.
Izadi added that a memorandum has been signed between Iran’s Ministry of Cultural Heritage, particularly the lieutenant in handicrafts, and the Cheche, which focuses on advanced training in design and fashion.
“Mazandaran has been selected as a major and pilot state for the implementation of this program,” Izadi said. “In collaboration with Italian universities, we will be holding specialized online training courses for handicraft experts and university graduates.”
The course will be held simultaneously in Tehran and Mazandaran through virtual classes led by Italian university professors. Once the final exam is completed and passed, participants will receive an internationally recognized certificate issued by an Italian organizer.
Izadi also highlighted the future participation of Iranian artisans at the world’s largest handicraft exhibition scheduled for next month in Italy. He said that Cheche has already begun marketing Mazandaran’s handicrafts and that, given the company’s strong interest, exports to Italy are expected to begin soon.
Based on available data, it was estimated that Iran exported $224 million worth of handicrafts in past Persian calendar years (ends March 20, 2025), and was exported through suitcase trade, according to cultural heritage, tourism and handicrafts.
The perfect state of painting has long been a very popular destination for domestic travelers. Its diverse natural features range from plains, prairies, forests and rainforests that extend from the sandy beaches of the Caspian Sea to the rugged, snowy Alborz Sierra, including Mount Damavando, one of Asia’s highest peaks and volcanoes.
morning