Tehran – Deputy Tourism Minister Anuhilvan Moseni Bandopi announces that the 18th Tehran International Tourism and Related Industry Exhibition will be launched by President Masoud Pezeshkian and will be held from February 11th to 14th I did. Counter Iran phobia.
At a press conference held today at the Ministry of Cultural Heritage, Tourism and Handicrafts, Moseni Bandopey highlighted the important role of tourism in economic growth, cultural identity and diplomatic relations. He said the Iranian tourism sector aims to make the most of its diverse opportunities, including cooking, health, coastal and family tourism.
Tourism as an important economic and political tool
The Deputy Minister emphasized the role of tourism in job creation and foreign exchange revenue. He also highlighted its cultural influence and said promoting Iran’s historical and cultural heritage would help strengthen its national identity.
Additionally, officials pointed to the diplomatic benefits of tourism, particularly in promoting international interactions that may be less effective in other channels.
Mohseni-Bandpey tackles Iran’s portrayal in international media, highlighting tourism development is an effective strategy to counter negative narratives, and upcoming exhibitions will make Iran a reality for travelers around the world It emphasizes its aim to present it as a safe and attractive destination.
Expanding international participation
This year’s exhibition is significantly larger, taking up a total area of 55,000 square meters to address previous concerns about limited space. Over eight international delegations confirmed attendance in 14 countries, including Turkey, Qatar, Malaysia, Thailand, Russia, Uzbekistan, Tajikistan, Indonesia, Madagascar and the United Arab Emirates.
The main features of the exhibition include 20 educational workshops led by 27 well-known experts, 10 specialist panels focusing on various tourism sectors, and dedicated areas for science and academic organizations. A selection of students as honorary cultural ambassadors will also be taking part in the event, introducing Iran’s tourist attractions to international guests.
Grand opening with 500 well-known guests
The exhibition’s opening ceremony will host 500 national and international figures. Free admission was arranged for students and university attendees as part of a broader effort to promote tourism awareness.
Incentives for Affordable Tourism
Mohseni-Bandpey noted that the government has introduced tax-free 1-3 star hotels to make travel more accessible. He said the initiative aims to prevent price hikes and encourage budget-friendly travel options.
There is also discussion between the pension fund and the hotel industry to promote affordable tourism packages. Furthermore, the agreement with welfare organisations will allow families with disabled members to travel at reduced costs, the vice minister explained.
Encourage green energy in tourist facilities
Elsewhere in his remarks, he announced incentives for newly constructed hotels to adopt renewable energy sources and adjust the country’s sustainability goals.
Focus on innovation and startups
Recognizing the importance of Tourism’s innovation, a dedicated hall for start-up businesses will be featured at the exhibition, Mohseni-Bandpey said, according to reporters. “In addition, school tours will be held in collaboration with the Ministry of Education to promote tourism awareness among students.”
Furthermore, the formula highlighted three important elements for tourism development. Attractions, security and infrastructure.
The Islamic Republic expects to reap jackpots from many tourist attractions such as bazaars, museums, mosques, bridges, baths, madrasas, spirits, churches, towers and mansions.
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