TEHRAN – To effectively promote and sell Iranian toys on the world stage, it is essential to organize toy exhibitions at the international level, said the director of the Iranian Institute of Intellectual Development of Children and Youth (IIDCYA). said.
Hamed Allamati made this remark on Friday while visiting the 9th National Toy Festival, which is currently being held at the IIDCYA Exhibition Hall.
Mr. Allamati emphasized that great progress has been made compared to the previous year, and emphasized that for the successful marketing of Iranian toys, it is important to hold similar exhibitions at various scales both domestically and internationally. did.
He also pointed out that this year’s festival will have two special sections: one to donate toys and activities to underprivileged children, and another to send toys to children in Gaza and Lebanon. This was to allow them to participate in this initiative.
Allamati argued that the exhibition needs to be expanded to rural areas as well. Last year, this idea was proposed, but due to certain circumstances it was not realized. But this year he is determined to bring the exhibition directly to the local community.
Most importantly, Mr. Allamati emphasized the need to align this exhibition with the goals of children’s education, development and upbringing – the path that children are actively pursuing towards improvement. is.
He emphasized the importance of holding toy festivals not only interstate but also internationally.
Mr. Allamati highlighted several important features of this year’s event and said that the event represents the governing role of education authorities in the toy industry.
He also noted the regulation, promotion and support the festival receives from the Toy Watchdog Council and the Institute itself. Additionally, he pointed to increased product variety compared to last year, competitive prices and high quality materials.
The 9th National Toy Festival aims to support domestic products and foster meaningful connections between designers, manufacturers, investors and other stakeholders in the recreational and toy industries. It aims to organize the toy industry while establishing innovative design and operating systems, Mair reported.
It also aims to improve the quality of products and designers in the toy industry.
The event is organized in cooperation with the Vice President for Science and Technology, Iranian Toy Manufacturers Association, Toy Monitoring Council, Headquarters of Cognitive Sciences, Sule University, and various departments of Tehran Municipality.
This year’s festival will feature 142 toy brands and over 2,400 items on display. The first section of the festival will be dedicated to the exhibition and sale of Iranian toys in the main hall of the exhibition. This is followed by a section promoting play and toy features.
The festival will also include a scientific section aimed at organizing a specialized conference focused on toys, which will be implemented by the University of Suore.
Furthermore, in the competitive category, the best Iranian toys were selected, and about 50 domestic companies have participated so far.
One of the specialized sessions at the festival will focus on therapeutic and rehabilitation toys and discuss the needs of children with special requirements.
The National Toy Festival serves as a platform for the public to get acquainted with high-quality Iranian products. Participants will have the opportunity to observe products from local manufacturers and provide feedback.
This year’s festival will be held until January 29th, with the theme of “Games, Life Practice.”
SAB/